To celebrate the launch of the 2014 illuminations, at 5.25pm Bond Street will revert to its former 18^th Century glory and host the re-enactment of  the immortalised ‘Bond Street Loungers’. For the first time in 300 years 6 dapper young men will surprise Bond Street shoppers with a 2014 performance of the Bond Street roll.

To provide a source of inspiration for the 2014 new festive illuminations, the New West End Company’s Bond Street Development Group delved deep into the archives to explore the heritage of the street [established as a retail Street in 1686].

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[image_slider link=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/523022447BD00006_Bond_Stree.jpg” source=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/523022447BD00006_Bond_Stree.jpg”] London’s Bond Street [/image_slider]
[image_slider link=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/523022447BD00010_Bond_Stree.jpg” source=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/523022447BD00010_Bond_Stree.jpg”] London’s Bond Street [/image_slider]
[image_slider link=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/523022447BD00011_Bond_Stree.jpg” source=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/523022447BD00011_Bond_Stree.jpg”] London’s Bond Street [/image_slider]
[image_slider link=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/Bond_Street_Illuminations_2014_4.jpg” source=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/Bond_Street_Illuminations_2014_4.jpg”] London’s Bond Street [/image_slider]
[image_slider link=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/523022447BD00002_Bond_Stree1.jpg” source=”http://www.malagaes.co.uk/wp-content/uploads/2014/11/523022447BD00002_Bond_Stree1.jpg”] London’s Bond Street [/image_slider]
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In the late 1700s Bond Street was the favourite haunt of ‘The Bond Street Loungers’; dapper men who promenaded the street and became the early fashionistas or ‘peacocks’ of their day. They were depicted in literature and art and immortalised in a cartoon by James Gillray (1796). Beau Brummell and “Poodle” Byng were the most notorious.

The £1 million Bond Street festive illumination scheme has been dedicated to the gentleman of the era, with white glorious Peacocks the focus theme of the lighting scheme which will be enjoyed by visitors from over 100 countries over the Christmas weeks.

To provide a source of inspiration for the 2014 new festive illuminations, the New West End Company’s Bond Street Development Group delved deep into the archives to explore the heritage of the street, established in 1686 and now home to over 125 of the world’s leading luxury stores including more than 80 designer flagships which sees £1billion of spend annually.

In the late 1700s Bond Street was the favourite haunt of ‘The Bond Street Loungers’; dapper men who promenaded the street and became the early fashionistas or ‘peacocks’ of their day. They were depicted in literature and art and immortalised in a cartoon by James Gillray (1796). Beau Brummell and “Poodle” Byng were the most notorious.

The 2014 £1million scheme has been dedicated to the gentlemen of this era, with over a quarter of a million elegant lamps [LED] displayed as glorious white Peacocks. The display, which will be viewed by over 10 million visitors from more than 100 international countries spending over £400 million in the next seven weeks, is set to lead the thousands of lighting displays to take place all over the world in that it is designed and rooted in genuine historical fact.

To support the design decision for the scheme, Bond Street’s Managing Director, Beverley Aspinall, established a panel of experts from brands that have graced the pavements of Bond Street since 1911; Asprey, Cartier, Charbonnel et Walker, The Fine Art Society and Fenwick. The 2014 venture reflects back to the first time that Bond Street was liveried in one scheme which was supported and established by the Bond Street brands. In 1911, brands came together to fund a £1,800 scheme for the Coronation of King George V.

Bond Street Illuminations: The Facts

• A multidisciplinary team of 12 people developed the project in a total of 1,300 hours
  • More than 5,000 hours were spent on the construction phase and a task force were responsible for the installation over 10 nights
  • Almost 13km worth of cabling was used, which is equivalent to 14 times the length of Bond Street
  • More than 250,000 LED lamps
  • 10 million visitors will see the Bond Street illuminations
  • The scheme is a £1 million project, which will continue for four years

THE FUTURE OF BOND STREET

In October 2014, it was announced that London’s Bond Street is set to undergo a £20 million development plan, which will transform the streetscape and secure its future as a globally competitive luxury destination. This development will create a luxury promenade with up to 50% more pedestrian space, a new two-way traffic scheme for New Bond Street in the first improvement plan for the area in thirty years.

Bond Street is the centre of global luxury and the home of the capital’s most revered galleries and auction houses including The Royal Academy, Sotheby’s, Christie’s and Bonhams. The plans will deliver significant returns: visitors from the US, the Middle East and China particularly like to visit the area by private car or taxi and recent findings reveal that these vehicles make up 62% of traffic on Bond Street.

TOP THREE INTERNATIONAL HIGH SPENDERS

CHINA

• China is the largest non-European international market for Bond Street representing 28% of international spend
• Chinese shoppers spend an average £1767 per transaction on Bond Street, significantly higher than the average across the UK of £738
• Spend by Chinese visitors is dominated by watches & jewellery, followed by department stores, fashion and clothing, and then leather and travel accessories
• Chinese shoppers favour luxury powerhouse brands but have also developed a recent taste for unique bespoke items from high end discovery brands and quintessentially British products

MIDDLE EAST

• Middle East represents 20% of non-European international spend on Bond Street, the second largest shopper market for the street
• Average transaction by Middle Eastern shoppers on Bond Street is £1,393
• Middle Eastern shoppers particularly enjoy the sense of British heritage from brands such as Smythsons, Asprey and Mappin & Webb
• Favourite Bond Street brands – British heritage including Burberry, Mulberry, Smythson
• Brands such as Dior and Chanel are popular with Middle Eastern shoppers as they promote themselves as brands with historical, classical and conservative values
• Shopping is the favourite activity for visitors from the Middle East when they visit the UK, with 56% of them including shopping as part of their trip
• Visitors from the Middle East appreciate British architecture, for example Fenwick was designed by Aukett Fitzroy Robinson, a British architectural company, which is prominent in the Middle East

AMERICA

• America represents 5% of non-European international spend on Bond Street, the third largest shopper market for the street
• Average transaction by American shoppers on Bond Street is £1,145
• American culture is reflected in Bond Street’s architecture in the form of US architect, Peter Marino’s creations: the Louis Vuitton town house at 17 New Bond Street and the Chanel boutique across the road

EXCLUSIVE PRESS INTERVIEWS:  BEVERLEY ASPINALL, MANAGING DIRECTOR OF BOND STREET AND THE PANEL OF EXPERTS

Beverly Aspinall and Paddy Byng from Asprey are amongst the experts available for press interviews. They will discuss a wealth of historical content aligned to the November illuminations and present the development plans for Bond Street. Please contact the Rain 0207 494 4448 to arrange.

BESPOKE DESIGN

Hirsh jewellers have produced an exclusive bespoke necklace based on a peacock design, to mark the launch of the new illumination scheme. The stunning Peacock necklace in platinum has been made by hand with the centre piece encompassing a striking 15.84ct opal, a rare 1.18ct Paraiba tourmaline of intense blue colour along with fine white diamonds and a further opal that is being cut. Further details of retail price, number of white diamonds used and size will be available once the necklace is finalised on the 9-10 November.

THE DESIGN AND ARCHITECTURE OF BOND STREET’S ICONIC BUILDINGS

• The Atkinsons Building (24 Old Bond Street) was designed by London-born E Vincent Harris for the perfume company Atkinsons of London. Salvatore Ferragamo currently trade there.
• The Time & Life Building (152-157 New Bond Street) was designed by the Austrian architect Michael Rosenauer for Time Life International to house their British editorial staff. The interior design was supervised by Sir Hugh Casson and the Russian-born Misha Black. There is a Henry Moore sculpture on the frontage about 10 metres high.
• Louis Vuitton’s town house at 17 New Bond Street was designed by American architect Peter Marino. Chanel, across the road, was also designed by Marino.
• Fenwick was designed by Aukett Fitzroy Robinson, a British architectural company prominent in Europe, the Middle East and Russia.
• The building within which Mulberry currently trades, 50 New Bond Street, was designed by Eric Parry and his team. Parry is a British architect who has taught at Harvard, the Tokyo Institute of Technology and Cambridge and has designed buildings in Malaysia, Qatar and Spain.
• The Richard Green gallery at 33 New Bond Street was designed by the neo-classical British architect George Saumarez Smith. Its second site across the road at 147 New Bond Street was where Lord Nelson lived in 1797.
• Bonhams commissioned Lifschutz Davidson Sandilands architects to completely reconstruct its Bond Street site as well as design a new site in Hong Kong. LDS has also been the principle architects on projects in Russia, Italy and Switzerland.

VISUAL ASSETS

• CGIs of the Bond Street designs
• Images of the illuminations switch on from 5.30pm Thursday 13^th November
• Images of Bond Street Liveries for the Coronation of George V
• Images of the Bond Street Loungers (the cartoon)

Interviews with Beverley Aspinall & the Lighting Committee

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